Bloomingdale’s – A Complete Review Of The Brand

Bloomingdale’s best asset is its full-scope of the assortment that ranges from everything fashion for all ages: from infants, toddlers, kids, to teens and adults. Items are bountiful as well, with collections of clothing ordered smartly in terms old enough and size, as well as special groups like maternity items. 

Aside from its wide scope of items, Bloomingdale’s also offers different services to ensure that shopping with them can be a pleasant encounter for the customers. Size Charts, Visitor Service, Studio Service, and Personal Shoppers are accessible as well. With Bloomingdale’s, customers can also purchase using gift cards, however, numerous customers thought that it was extremely difficult to do as such. According to some complaints, there are numerous steps to accomplish before one can purchase using gift checks, and some even spend over an hour on the telephone just to hang tight for the affirmation yet the beneficial thing is that Return Policy for bloomingdales are easy and advantageous for each purchaser. 

Brief History About The Store

In the last part of the 1800s, retail locations just specialized in one article of clothing. Brothers Joseph and Lyman Bloomingdale chose to exchange circle skirts, a skirt stiffened with hoops to make a ringer shaped silhouette, through their Ladies’ Notions Shop in Lower East Side, New York. With success from this endeavor, the two fashion visionaries chose to grow their merchandise with the expansion of a wide selection of ladies’ clothing from Europe in their East Side Bazaar in 1872, giving birth to the present thought of a “Retail chain”. 

Expansion of the shop continued and in 1886, the shop moved to 59th Street and Lexington Avenue in the upscale territory of Manhattan where it has stayed for 132 years now. By 1929, Bloomingdale’s secured a whole city block, proving its steady and continued rise in the extravagance clothing business. 

Notable Branding

To contact more individuals, the company created various advertisements including posters, billboards, and ads found in conveyance wagons and seashore umbrellas. Profoundly foreseen fashion shows and celebration events, including the Woman of the Year, 1947 also helped in bringing in more customers to the progressive shop. 

These advertisements, presumably, were powerful. However, a seemingly simple marketing vehicle amplified the branding of Bloomingdale’s. It was the Big Brown Bag, the Medium Brown Bag, and the Little Brown Bag—the one of a kind shopping bags that became as notable as the company itself. 


Some portion of Bloomingdale’s ethos is sustainable styling by contributing to a more sustainable condition for the group of people yet to come through fashion. Reports show that in the U.S., an individual throws away a normal of 70 pounds of clothing and other material materials yearly – that makes a total of material waste which fills 5% of the American landfill. 

Bloomingdale’s and its brand partners are exerting efforts to make their products greater condition agreeable through campaigns and programs such as asking their customers to bring in old jeans in return for discounted new ones; and to top off boxes from their online orders with pre-adored attire and ship it back for nothing or drop it off at physical stores to be given to those out of luck. 

Partner brands of the store even lead courses on promoting sustainable fashion and go right to using all-natural and non-poisonous materials in manufacturing their products.

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